Social CRM: sell better and more with social networks
Enter a new era of marketing segmentation based on behavioural analysis of your customers and potential customers on social networks (Facebook, Twitter, etc.). Synchronise this information with your CRM for monitoring over time and increased customer knowledge which is shared with your organisation.
The data collected through these channels will improve the relevance of your marketing campaigns:
- Customer journey monitoring
- Detection of purchase behaviour
- More detailed segmentation and targeting, by area of interest, by post-campaign response, etc.
Social networks cross borders and a significant number of contacts can be of interest to you. Control all of your prospecting parameters and your sphere of influence on social networks.