Airbus – Big Data to develop sales
Simplified analysis of a high volume of statistical data on the civil aviation navigation market to strengthen sales team efficiency.
Airbus turned to SQLI who recommended the DigDash Enterprise solution, a business intelligence tool based on in-memory computing technology enabling dashboards to be created that could be consulted online.
Given the challenges and issues involved, the business and IS teams opted for project development in agile mode.
The customer view
With the project we are making a true digital transformation: we switched from a “push” to a “pull” information strategy and our business teams no longer wait for a monthly report in their inbox, instead they look for the information they need directly. For our users, it still seems a bit like magic because the tool presents them with a simple version despite the extreme complexity at the back end. The simplicity of the DigDash Enterprise solution as well as its quick response times are key factors to winning the support of information consumers.