The necessary customer focus cannot be put into practice without the intelligent use of data. Data is the “food source” of computer brains and promotes effective machine learning – every analytics system is only as intelligent as the data that feeds it.
Innovations in the e-commerce sector are taking place at a pace that we have never witnessed before. The following changes, some of which have already been adopted by e-commerce merchants, can be expected within the next few years.
Co-branded credit cards have become extremely popular in the United States. Before, these cards were mainly provided by airlines and hotel chains. Today, brands such as Amazon, Apple, Walmart and Uber have their own credit cards.
What is the recipe for the success of these digital champions? What is the common denominator of their digital strategies? The answer found in the study: All successful digitisers focus consistently and radically on customers.
After 2 days spent in Amsterdam, for the 2nd edition of the World Summit AI, the Lab @SQLI gives you an overview of the conferences along with some interesting insights.
For those organisations considering moving to a new platform, apart from the obvious arguments such as budget or the “three second or less” rule for page loads, there are other important elements to bear in mind when choosing an e-commerce solution
Have you recognised the need to digitise your company? Great news if you have, that means that you are a step ahead of many of your competitors! But which digital strategy promises success? How do you combine your digital projects and how do you guarantee that all areas of your firm are working towards a common goal?
Focusing on the UX Design of your e-commerce website is key to attracting consumers and gaining their loyalty. Check out our infographic for advice from an experienced UX designer and find out how to build a real “customer-centric” e-commerce website.
Customer expectations in terms of banking services are changing in light of the experiences offered by online banks. Most banking establishments are now realising that they must improve the supply of financial services on digital channels in order to keep up with tech companies