Social CRM: sell better and more with social networks

Enter a new era of marketing segmentation based on behavioural analysis of your customers and potential customers on social networks (Facebook, Twitter, etc.). Synchronise this information with your CRM for monitoring over time and increased customer knowledge which is shared with your organisation.

The data collected through these channels will improve the relevance of your marketing campaigns:

  • Customer journey monitoring
  • Detection of purchase behaviour
  • More detailed segmentation and targeting, by area of interest, by post-campaign response, etc.

Social networks cross borders and a significant number of contacts can be of interest to you. Control all of your prospecting parameters and your sphere of influence on social networks.

135 billion

Facebook fans

332 million

LinkedIn accounts

284 million

Twitter followers

65 million

Viadeo accounts

social networks crm targets

WAX Interactive, a SQLI Group digital agency and specialist in social media marketing and data marketing, designed Social2Cash, a brand new Social CRM offer to connect your fans to your customer database.

The social media solution of reference

Social2Cash
  • SALES DEVELOPMENT
  • MARKETING IN REAL TIME
  • IMPROVED ROI MEASUREMENT
  • INNOVATIVE AND BEHAVIOURAL MARKETING TARGETING
  • CAMPAIGNS ON ALL DIGITAL AND TRADITIONAL CHANNELS

Social2Cash is intended for sales and marketing departments and is a consulting, integration and support service for social and digital marketing which makes it possible to maximise sales by combining social networks and CRMs. Benefit from a solution which is rich, easy to use and meets your marketing requirements thanks to cross-referencing lots of data from different sources and which is automatically connected to your CRM.

  • Definition of social media strategy
  • Website management (landing page, banner, content, etc.)
  • Conversation management
  • Social network initiatives (gaming, display, etc.)
  • SEO (Google)
  • Reporting and monitoring of operations

Canderel has entrusted us with their lead generation-focused social media programme

Canderel

Canderel came to WAX Interactive, a SQLI Group digital agency, to increase the number of visitors (website), Facebook fans, subscribers and clicks on its newsletters (BtoC and BtoB for dieticians and nutritionists), and sign-ups to the brand ‘ambassadors’ list. Canderel wanted to improve its customer knowledge by trying to characterise this audience through games in order to push their promotional offers to the right targets. WAX Interactive has addressed all these requirements.

CANDEREL LEAD GENERATION
116K players
8800 new club members
5194 e-coupons printed
30K Facebook invitations sent
4600 new fans
124K fruit machine games playeds

55%

of players have filled out their profile fully.

33%

of players have printed an e-coupon and half have handed it in at a store.

Canderel Lead Generation

Discover Social2Cash

Socia2Cash

Take advantage of our SOCIAL2CASH Powerbook to understand all the issues relating to social networks and enjoy the best practices for a SOCIAL MEDIA presence that best suits your company.

Go further with our
Social2Cash PowerBook