Tuesday 1 december – breakfast : how to combine marketing, CRM and e-commerce to increase your sales

Abundance of solutions, complexity of platforms and difficulties of data unification, heads of e-commerce need to get an overview of digital!

How? The challenge is to mix marketing acquisition methods with the use of multi-channel CRM solutions while connecting the e-commerce platform in a unified, administrable and upgradeable system.

Out of the mix you get the customisation of customer and potential customer communications, a unified vision of the customer, and increased capacity for international and multi-brand roll-outs.

The SAP hybris Customer Engagement & Commerce (CEC) offer brings together all the solutions which enable you to have better knowledge about your customers in real time.

During the morning, SAP hybris & SQLI will be pleased to present these three winning components to you with concrete examples:

  • WAX Interactive: feedback on marketing performance, traffic acquisition, web analysis,
  • SEB Group: design an e-commerce system for product branding and user experience (hybris Commerce),
  • Ecover: how to engage your customers, retain them and offer the right offer at the right time – with SAP CRM (C4C).

What you will learn

  • How to clearly define your ambition and your KPIs and put the required marketing coordination in place
  • Accelerate multi-brand and multi-country roll-outs
  • Establish dialogue between social networks and CRM

Profil of participants

  • Senior Management
  • e-Commerce Department
  • Marketing & Digital Department
  • ICT, Innovation & Strategy Department
  • IT Department

Pratical information

Date : Tuesday 1 December 2015
Horaires :

  • 8.45 – 9.00 a.m.: welcome
  • 9.00 – 11.00 a.m.: presentation

Access : Tour SAP – 35, rue d’Alsace – 92309 – Levallois-Perret